|What: Bronner Brothers Event
When: August 2-5, 2014 (Sat. – Tues.)
Where: Georgia World Congress Center (Booths #103 and #202) Atlanta, GA
Visit http://www.bronnerbros.com/ for more information.
Ford Brings Together Natural Hair Industry Experts for Panel at Bronner Brothers International Hair Show & Convention
This weekend the city of Atlanta will be abuzz with thousands of hair industry professionals as part of the 67th annual Bronner Brothers International Hair Show & Convention. Ford, an 11-year collaborator on the trade show, will be there to shine the spotlight on the business and activity centered around the natural hair care industry as part of its involvement in this year’s show.
The panel, “The Business of Natural Hair: Changing Landscape or Trend?” will be hosted by LaTavia Roberson of R&B Divas Atlanta and a Grammy Award winner. Panelists include Jane Carter, CEO of Jane Carter Solutions; Tamika Day and Jamal Edmonds, natural hair stylists and 2013 Ford Top Ten Winners; and Lexi, founder of natural hair blog www.lexiwiththecurls.com.
“We are thrilled to be able to provide the forum around a conversation that is so relevant within the beauty industry as a whole,” said Shawn Thompson, manager, Ford Multicultural Marketing. “This panel discussion will not only generate dialogue, but it will hopefully provide industry professionals with additional information that will help their respective businesses continue to thrive and adapt to the ever-changing beauty landscape.”
Bronner Brothers, which is billed as the largest cosmetology trade event of its kind, will take place at Georgia World Congress Center, Aug. 2-5, 2014. Ford’s natural hair panel will take place Sunday, Aug. 3 from noon to 1:30 p.m. In addition to showcasing new industry tools, trends and technology, the convention features educational classes, competitions and entertainment events targeting licensed barber and beauty professionals.
As part of its collaboration, Ford will provide an opportunity for attendees to drive some of its latest products, like the new 2015 Expedition. In addition, one Bronner Brothers attendee will walk away with keys to the all-new 2015 Mustang.
“Ford’s commitment to diversity and inclusion is integrated across every aspect of the company,” said Thompson. “Through efforts with trusted brands like Bronner Brothers, we maintain the ability to drive deeper brand connections with multicultural consumers. This year marks the continuation of an exciting collaboration that celebrates black culture and its influence on creative beauty trends around the globe.”
Throughout the show, interactive activities will take place at the Ford display, including giveaways and surprise celebrity appearances.
“We are introducing new ideas that put Ford front and center, while also re-energizing Bronner Brothers’ commitment to our core audience – most of whom are professional stylists and barbers seeking education and networking,” said Gerald Render, vice president, Marketing, Upscale Magazine. “With Ford at the helm as presenting sponsor again, we have an extraordinary opportunity to deliver an experience that celebrates African American beauty and culture like no other.”
Be sure to join the social conversation throughout the weekend by using hashtag #fordup and #BBHappyHair.
I have a secret (that’s not really a secret) to share with you all…healthy hair begins with a healthy scalp. To get gorgeous, healthier, thicker hair you need to start at the root – the scalp. Perhaps because our scalp is covered by a full head of hair that it is the most neglected part of body; our roots crave nourishment and requires equal, if not more, care.Your hair follicles depend heavily on the surrounding tissue for their blood supply to remain healthy; you can help keep your scalp happy and healthy with a little extra attention.
If you truly want healthy hair, shampoos and conditioners can only take you halfway through the journey. This is a collective effort that requires shampoos and conditioners free of harmful ingredients but also scalp TLC. Treatments that focus on the scalp are essential; just like your face, this delicate skin changes as you age and needs constant maintenance. Start with Jane Carter Solution, we’ve got you! We’ve developed these 3 great products to promote a healthy scalp and hair growth or hair restoration, mentioned in a recent Lucky Magazine blog post.
Scalp exfoliation cleanses the follicle sebum and toxins; this allows greater absorption of nutrients to produce emollients for healthy hair and scalp. Scalp Renew is used prior to each shampoo and washed out.
Scalp Nourishing Serum
Sooth dry scalp or maintain a healthy, supple, well-nourished scalp with the essentials oils and botanicals in Scalp Nourishing Serum. Massaging this vitamin infused oil with increase scalp circulation resulting in the perfect environment for healthy hair to flourish!
Hair Nourishing Serum
Feed your hair the nutrients that it needs with Hair Nourishing Serum! This light serum, perfect for all hair type and textures, is packed with nourishment that is delivered to you hair’s cortex.
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Love Your Hair,